Thursday, September 18, 2008
Economy
More bank problems, stock market lows. How does this relate to Higher Educational Institutions? I read or heard somewhere that a lot of Universities have been able to shield themselves from some economic troubles by appealing to an international market. But I feel that will only go so far and is only true for certain institutions. Thoughts?
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3 comments:
eRunge -
I know that international recruiting does take place at the Community College level.Bunker Hill CC in Boston, as well as NVCC, agressively recruit new students overseas.
Why? International students pay full tuition - which is a big chunk of change for any CC. Also, CCs like international students because they are fulltime students and are very serious about their education. Since they cannot work, they tend to be good students who spend their time studying.
The CC pitch? CCs market themselves overseas by stressing that international students can get the first two years of their a college education in the US at a fairly reasonable amount of money compare to at a four year school.
I don't see this coming to an end because of problems in the US economy. If anything, I would expect to see more efforts aimed at international students.
I think George Mason is one of the best institutions to appeal to international students. International students are one of the most important human elements in my organizational paper. However, we have to be sure to appeal to those students not only while they attend Mason but when they are alumni. In theory they could serve as PR tools around the world if they have a positive experience while at Mason.
Recruiting international students is important because they pay such high tuition rates. Not sure what it is like in other college's, but the reality where I am is that student tuition (international or local) is a small percentage of the money that is brought in. I think most college's bring in money from a variety of other sources (research, grants, donations, small amounts from state and federal sources).
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